Tubidy
    The Zero-Moment-Of-Truth Theory (ZMOT)

    The Zero-Moment-Of-Truth Theory (ZMOT)

    07:20 |
    Download MP3

    Related Videos

    Technology… Tool or Toy? Exploring play in the classroom | Chris Meylan | TEDxSHMS 14:10

    Technology… Tool or Toy? Exploring play in the classroom | Chris Meylan | TEDxSHMS

    OOM Example Chris Meylan 56:51

    OOM Example Chris Meylan

    Owned - Paid - Earned (OPE) Media 10:49

    Owned - Paid - Earned (OPE) Media

    The Inbound Methodology 8:25

    The Inbound Methodology

    Creating Your Value Proposition 14:18

    Creating Your Value Proposition

    Swiss-Style Education Meets Asian Hospitality: AIHM Virtual Tour 5:11

    Swiss-Style Education Meets Asian Hospitality: AIHM Virtual Tour

    SHMS - Getting ready for your IBP Presentation 13:32

    SHMS - Getting ready for your IBP Presentation

    The Ultimate Moment-of-Truth 4:11

    The Ultimate Moment-of-Truth

    Creating your Facebook page 5:06

    Creating your Facebook page

    Independent Study - The Research Instruments Section 5:27

    Independent Study - The Research Instruments Section

    Researching buyer persona 5:29

    Researching buyer persona

    MIB - Marketing Fundamentals Part 01 9:52

    MIB - Marketing Fundamentals Part 01

    What is Content? 5:05

    What is Content?

    Buyer Persona 8:16

    Buyer Persona

    Creating your PR Plan 4:40

    Creating your PR Plan

    Selecting Target Audience 5:59

    Selecting Target Audience

    Embed Video 4:26

    Embed Video

    Why Should Hotels Create Content? 10:26

    Why Should Hotels Create Content?

    Value Proposition 7:11

    Value Proposition

    Creating the Buyer's journey 6:06

    Creating the Buyer's journey